Agenda

Thank you for participating in GrowthHackers Conference 2021!

GrowthHackers Conference 2022

Our next edition will be both in-person, in San Francisco, and online!


Missed the 2021 event or need a replay?

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Growth University


5 Days, 25 Talks, 5 Workshops

October
october-25
SaaS
October
october-26
eCommerce
October
october-27
Fintech
October
october-28
Mobile Apps
October
october-29
Services




October 25

Baking user research into your marketing strategy from day one is the best way to foster healthy feedback loops and uncover opportunities for improving customer acquisition.

In this talk, I’ll lead you through why user research should be a cornerstone in your acquisition strategy, what questions you should be asking, and how to build this seamlessly into your customer journey.


kristina-quinones-talk
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Kristina Quinones
Director, Growth Marketing for WordPress.com | Automattic

Kristina Quinones is a customer experience expert with a keen interest in surfacing  passion points along customer journeys. She lives north of NYC with her husband and their three children, and when she’s not working on customer research and messaging, she’s probably out taking photos and exploring locally with her family.

Just like dating, your company's growth depends on first impressions.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.

They expect the product to be intuitive. Easy. And fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.

In this interactive, fun presentation and Q&A, Ramli John, author of the bestselling book Product-Led Onboarding, will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and how it resulted in a 20% MRR boost and 6-figure ARR increase for a client.


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Ramli John
Managing Director at ProductLed

Ramli John is the Managing Director at ProductLed, where he works with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers. Ramli John is the bestselling author of Product-Led Onboarding.

What is product adoption and why is it important to retention?

Measuring product adoption with a product adoption score (PAS)

Using PAS to get ahead of churn and create cross-functional alignment


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Eric Keating
VP, Marketing at Appcues

Eric Keating leads marketing and growth at Appcues, where he helps SaaS businesses—from startups to the Fortune 500—optimize their product experiences to drive product-led growth.

We all want to build a growth machine that our CRO and CEO loves. Often companies focus growth teams to drive acquisition and engagement. While that’s important, they miss the opportunity to have the growth team drive and own revenue. In this session we’ll learn how to:

  • Drive monetization through self-service
  • Integrate self-service and sales led motions to accelerate revenue and expansion
  • Structure the growth team to be in the front seat for driving revenue
  • Measure the influence of PLG on overall ARR


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Rajan Sheth
VP Growth at JumpCloud

Rajan is a Growth exec, and advisor to growth stage companies. He's also a partner at Hypergrowth.vc

His passion and expertise are in building revenue-driven growth organizations for both self-serve (PLG) and sales touch (Enterprise) GTM motions.

Currently, Rajan leads Growth and self-service business at JumpCloud - driving revenue, activation, engagement, monetization and retention. Previously he led Heroku’s GTM and Growth organization - across product, marketing and sales - resulting in 10x revenue growth to $500 mil ARR.

Before that, he led Growth for Box through their IPO. Before Box, Rajan was a founding member of a new business unit and e-commerce platform where he oversaw marketing, growth and analytics organization to enable HP Enterprise’s digital transformation.

Referrals can be a highly profitable and scalable way to grow a SaaS business. But building a referral growth engine is loaded with pitfalls.

In this presentation, Sean will help you understand the potential of leveraging a referral-driven growth engine and how to go about building it the right way in your SaaS business.

He'll share key insights from his experience at Dropbox, a referral-driven SaaS business that reached $1B revenue in record time. But he'll also share cautionary tales from businesses that died under the weight of ill-conceived referral loops.


sean-ellis-talk
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Sean Ellis
Founder at GrowthHackers

Sean Ellis coined the term GrowthHacking and then co-authored the Hacking Growth book - currently translated into 16 languages. Sean has built the growth engines for several highly successful startups from the ground up. At Uproar and LogMeIn, he drove the process from inception to IPO. Then later in his career, he narrowed his focus and led the early, most challenging phases of startup growth engine development at Dropbox, Lookout, and Eventbrite, all of which reached multi-billion-dollar valuations.

Have you noticed anything common among the best performing SaaS companies both in private and in public markets?

Public: Slack, HubSpot, Salesforce, Netflix, Adobe, Spotify, Dropbox, Shopify, Zoom, Atlassian, Smartsheet, Asana, DocuSign, Zendesk, Twilio, Workday...

Private: ProfitWell, Clearbit, Amplitude, Lyft, Privy, Vidyard, Codepen, LogMeIn, Appcues, Notion, Mint, Loom, Discord…

They are all offering free-to-paid marketing/sales/product models. Even in completely different industries, even if you are selling to business or to customers, even if your ACV is low or high, even if you are a small startup or a huge corporation - it all comes down to adapting to how your buyers… buy!

While sales teams are not going anywhere anytime soon, we should be working on optimizing their time and the overall performance of the marketing and product teams. This requires not only launching a lighter version of your product, but strategically and systematically mapping out and planning how to both use a free version to amplify your top of the funnel and a pricing and positioning strategy to intensify conversions at the middle and top of the funnel.

While in 2003, there were benchmarks showing conversions around 1-3%, nowadays you don't have to go too far to find companies with a conversion rate as high as 50%.

At this workshop, Eric Keating, who has been helping startups and Fortune 500 companies plan, build and optimize their conversion from free to paid for years, will be guiding us through how to achieve the same level of success and make the most out of this strategy.


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Eric Keating
VP, Marketing at Appcues

Eric Keating leads marketing and growth at Appcues, where he helps SaaS businesses—from startups to the Fortune 500—optimize their product experiences to drive product-led growth.

October 26

Join Adam, as he shares his insights and tips on launching a growth team and increasing conversion by 400% in just 6 months. Learn the ups and downs of rapid experimentation across different countries, multiple stakeholders and approval processes and the systems and culture needed to supercharge growth without increasing headcount.


adam-wright-talk
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Adam Wright
Head of Digital - Northern Europe at Beiersdorf

Adam is Head of Digital at Beiersdorf’s Northern European management unit, based in Birmingham, UK. With 7+ years experience across CRM, consumer experience, and digital media, Adam now leads the digital marketing team for NIVEA and NIVEA Men across seven countries. Adam is also a regular speaker and advisor to scaling businesses on growth hacking, experimentation, data-driven marketing, and D2C.

Lessons learned in building a scaled content machine in a large enterprise with multiple stakeholders and approval processes.


imteaz-ahamed-talk
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Imteaz Ahamed
Director, DTC eCommerce at Reckitt Benckiser

Executive at Reckitt, with 15+ years of experience delivering scalable solutions, seizing high growth opportunities, and empowering multi-discipline teams on a global scale. His background lies within heavily matrixed organizations, championing transformation, growth, and profitability in the wake of the evolving market and consumer trends.

You know about optimization and experimentation at the top of the funnel. Voice of customer product page copy that increased conversions by 15%, checkout tweaks that increased conversions by 12%—you've heard it all before. But what about mid- and bottom-of-funnel optimization and experimentation?


shanelle-mullin-talk
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Shanelle Mullin
Experimentation & Analysis Lead at Shopify

Shanelle is a jill-of-all-trades marketer with a 14-year background in growth. By day, she's an Experimentation & Analysis Lead at Shopify, the fastest growing SaaS company in history. By night, she's a freelance writer in the conversion rate optimization space. She was recently named one of the top experts in conversion rate optimization.

Are your growth solutions long-lasting and scalable? Listen to Rose Jia, head of growth marketing at Amazon's fastest growing business (ultrafast grocery) and founder of RenaissanceMarketer.com, give the real real of what it takes to drive growth at scale.


rose-jia-talk
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Rose Jia
Head of Growth Marketing at Amazon Grocery

Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including such brands as Amazon Fresh and Whole Foods.

She and her team drive profitable growth through awareness, discovery, conversion and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.

She is passionate about developing the next generation of marketers through her project: RenaissanceMarketer.com.

Test & Learn: A research undertaken by McKinsey shows that more than 50 percent of e-Commerce companies whose revenue growth is in the top 10% are more effective than their industry peers at testing ideas, measuring results, and executing changes to products, services, and ways of working.

In this session, we will understand why companies experiment and how a culture of experimentation be a successful formula for your organization to drive an increase in business metrics such as Revenue, User engagement, Product Adoption, and Growth.


rohit-dey-talk
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Rohit Dey
Sales Leader at VWO

With over 10 years of experience, Rohit is a seasoned SaaS revenue leader. He currently talks about Experimentation and Conversion rate optimization (CRO) and has helped 500+ brands choose the right platform for their CRO needs. Rohit is an evangelist of experiment-led and user experience-led growth.

The main learnings, how to communicate it leveraging persuasion techniques, deploying different campaigns depending on the audience, if users are coming from paid or non-paid media campaigns.

Use the power of the freebies philosophy as a sales booster that positively impacts not only the known store performance indicators like add to cart rate, checkout CVR, overall CVR, revenue and profit per visitor but also increases brand awareness, repurchase rate, NPS, and more.


tiago-kasa-talk
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Tiago Kasa
Sr. Growth Manager at Shapermint

I'm Sr. Growth Manager with over 15 years of experience in the digital marketing landscape. In the last seven years, I've worked on e-commerce companies such as Nike, managing paid media campaigns. Evino.com.br, one of the biggest Brazilian online wine retailers, managing the CRM team, owned channels, and mobile strategy increasing repurchase rate and LTV. And in the last three years, Shapermint.com (#3 America's Fastest-Growing Ecomm 2021 by Financial Times), managing the Growth team, focused on onsite analysis and activation through experimentation for achieving company target goals while improving users experience.

Over the past year and a half, DTC brands have experienced unprecedented growth but also a set of brand new threats, such as an increase in competition, rise in ad costs and overall instability and uncertainty regarding what the post-covid world will look like. In this talk, we'll cover how brands can use referral marketing to create their own customer acquisition channel -and avoid dependence from ad platforms, incentivize retention and build a community of loyal customers.


raul-galera-talk
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Raúl Galera
Chief Advocate at ReferralCandy

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy's partnership efforts, working alongside agencies, media, and tech companies.

We all have heard a lot about experimentation frameworks, growth methodologies, testing structure, data analysis, growth teams foundations but… one of the most important pieces of the puzzle is often underrated: the culture, support and engagement of directors, c-level and founders.

Jeff Bezos has often stated throughout his annual shareholders letters: "If you are not stubborn, you'll give up on experiments too soon. And if you are not flexible, you will pound your head against the wall and you won't see a different solution to a problem you are trying to solve".

Or as Mark Zuckerberg has mentioned at Reid Hoffman's podcast: "The strategy at Facebook is to learn as quickly as possible what our community wants us to do - and that requires a culture that encourages people to try things and test things and fail, and it also requires building infrastructure to enable people to do that".

No company can achieve the level of innovation and experimentation required to succeed at building a long-term sustainable product or company or even a feature. It is mandatory that the senior leadership team (C-Level, Directors, Founders, Investors) not only provide the necessary support, but also get involved with it.

After working with hundreds of successful companies, across all industries, in every stage of their journey, Sean Ellis will be guiding us through the process he has implemented to build the required foundation for growth at the upper level of your organization.


sean-ellis-talk
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Sean Ellis
Founder at GrowthHackers

Sean Ellis coined the term GrowthHacking and then co-authored the Hacking Growth book - currently translated into 16 languages. Sean has built the growth engines for several highly successful startups from the ground up. At Uproar and LogMeIn, he drove the process from inception to IPO. Then later in his career, he narrowed his focus and led the early, most challenging phases of startup growth engine development at Dropbox, Lookout, and Eventbrite, all of which reached multi-billion-dollar valuations.

October 27

On this session we will showcase Itaú Unibanco and its Growth Strategy for acquisition of Checking Accounts.

Even tough finance is a very competitive landscape in Brazil due to traditional banks efforts plus fintechs, Itaú was able to significant increase quality in its acquisition strategy, bringing high LTV prospects supported by a robust and always on experimentation platform.


robson-harada-talk
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Robson Harada
Head of Growth Marketing at Itaú Unibanco

Business and digital transformation specialist in complex organizations as well as digital-native companies. Currently working at Itaú Unibanco the largest private bank in Latin America as Head of Growth Marketing in charge of Media, Martech, Analytics, and all initiatives related to Games and e-sports. Also worked in big techs such as Facebook, Uber, and Google developing business in the region. Bachelor's degrees in Marketing and Information Technology.

In this session, you'll learn how the $45B valued Fintech startup Klarna uses lifecycle marketing to scale its growth.

Key areas of content will include automated CRM strategies, user journey analysis and insights, and CRM engagement.


jon-chang-talk
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Jon Chang
Global Head of Shopping Growth at Klarna

Jon is currently Head of Global Consumer Shopping Growth at Klarna and New York University Adjunct Faculty of Social Media and Web Analytics. He’s a Forbes 30 Under 30 list maker, an expert digital, growth, and product marketer, and a recognized global educator and keynote speaker. Previously at IBM Watson and Kickstarter.

You've done the hardest part- driving users to your platform. The next leg of your journey is keeping them active. Using growth-hacking tactics and a product-led approach.

Strengthen your platform using tools, psychology, and engagement tactics to improve user retention.


taylor-ryan-talk
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Taylor Ryan
CEO at Klint Marketing
  • 6x Start-up Founder

  • Originally from Washington, DC, Living in Europe for the last ~6 years

  • 14 Years of Marketing Experience

  • CEO of KlintMarketing.com and GrowthSecrets.org

  • 100+ Keynotes over the last 3 years

  • Finalist - Ecosystem Hero of the Year - 2020 Denmark (Nordic Start-up Awards)

  • Start-up Junkie, Growth-Hacker, CEO, Mentor, Corporate Innovator, Digital Marketing Agency Owner, Angel Investor, and Mentor.

Dive deep into the world of key performance indicators (KPIs) with an emphasis on the SaaS and e-commerce sectors. These metrics are crucial to business success but are commonly misidentified, poorly tracked, and misinterpreted.

After an introductory overview of the value of KPIs (which will be shared ahead of time) the talk will cover best practices to identify and track your KPIs. The session will also include an interactive exercise addressing the king of KPIs - CAC:LTV ratio.

With this foundation the course will extend to intuitive ways to display KPIs via dashboards and communicate them to key stakeholders, including executives, investors, and internal team members. Ancillary topics such as benchmarking will also be touched upon.


jon-repka-talk
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Jon Repka
VP of Growth at Paro.io

Jon was formerly a strategy & operations consultant (Deloitte) and mid-market growth strategy executive. As Paro's VP of Growth, he leads their Customer Success & Sales teams and has scaled them from 1 to over 50 reps. Outside of all things revenue generating, Jon is an avid foodie and live music aficionado, and he spends as much time as possible with his 6 month old son and 5 year old golden retriever.

Experimentation is an essential part of the development process at Robinhood. It ensures that we understand the impact of everything we build and launch across our products and prevents unintended outcomes.

In this session, we’ll dig deeper into the current state of Experimentation at Robinhood and what lies ahead. We’ll focus on understanding tradeoffs of referral incentives, such as free stocks, to acquire new and retain existing customers to democratize investing for all.


ilya-izrailevsky-talk
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Ilya Izrailevsky
Sr. Engineering Manager, Experimentation & Metrics at Robinhood

Ilya leads the Experimentation & Metrics group at Robinhood to measure the impact of everything that is built and launched across Robinhood products.

Prior to Robinhood, Ilya spent several years overseeing the Search Platform at Uber, bringing most relevant results to the ride sharing and food delivery apps. He also led development of Wasabi, Intuit's open source Experimentation Platform [https://github.com/intuit/wasabi], gaining wide adoption in the open source developer community. In addition, Ilya drove internationalization efforts in the early days of PayPal.

Every experienced Growth Leader knows support from the C-Suite, Board, and other executive stakeholders can make or break a Growth Team.  What's less consistently appreciated and applied is how KPIs can be a bottoms-up growth lever. To that end we'll spend the first half of our workshop exploring how to establish the right KPIs and build the infrastructure to track them.   Ancillary topics, such as benchmarking, will also be touched upon, in addition to an  interactive exercise addressing the king of Growth KPIs: the CAC:LTV ratio!

With this foundation in place, the second half of the workshop will extend into intuitive ways that companies can display and communicate KPIs via dashboards to key stakeholders.  Consistently tracking proactive trends and tying them to results, consistently, is one of the most straightforward ways to generate and maintain executive support.


jon-repka-talk
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Jon Repka
VP of Growth at Paro.io

As VP of Growth, Jon has scaled Paro's Sales & Customer Success teams from one to over 50 reps. Jon is a former strategy & operations consultant and mid-market growth strategy executive, but he didn't find his true passion until he started helping startups make analytics a competitive advantage. Outside of all things revenue generating, Jon is an avid foodie and live music aficionado, and he spends as much time as possible with his six-month-old son and five-year-old golden retriever.

October 28

Onboarding, activation, and engagement at Tinder through the lens of experiments run and lessons learned.


andrew-hon-talk
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Andrew Hon
Senior Product Manager, Experimentation at Tinder

Passion for leveraging data to optimize all aspects of a business including user acquisition, product, and operations. Particular domain experience in social/mobile games, online marketing, and consumer web. Expert in A/B testing and transforming companies into data-driven organizations.

The experiences that drive meaningful engagement often start long before users even download your mobile app.

Unfortunately, all too often teams struggling to improve retention over-index on tactical approaches. But another push notification or email probably won't fix a problem that started in your activation process or perhaps even earlier in the customer journey.

So in this session let's focus instead on what really matters and develop a framework where teams aligned on value drive long-term customer relationships.


ethan-garr-talk
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Ethan Garr
Growth Trainer & Coach at Breakoutgrowth.net

Ethan Garr is a mobile growth expert who specializes in training and coaching teams in best practices to accelerate their growth trajectories. He helps clients apply the principles of sustainable growth that have powered many of the world's fastest-growing mobile apps and businesses.
Previously, Garr co-invented and grew RoboKiller, the leading mobile utility app that led to TelTech’s 2018 acquisition by Interactive Corp. (NASDAQ: IAC). He was also instrumental in driving the success of TrapCall and TapeACall and has helped build growth cultures across teams and companies. His articles have been featured on ConversionXL and GrowthHackers.com, and he co-hosts The Breakout Growth Podcast with Sean Ellis (www.BreakoutGrowth.net). Garr has appeared on NBC Nightly News, ABC World News, and in the New York Times.
Garr lives outside of New York City with his wife, daughter, and two crazy dogs.

In 2013, non-gaming apps generated $3.7B in revenue, and by 2018 that number increased more than 5x to $19.7B. In 2020, non-gaming app growth continued to accelerate, as users spent more time on their phones.

Join Robyn from Google to learn more about how you can sustainably grow your apps business in 2021 and gain insights on key monetization opportunities for non-gaming apps.


robyn-ribotsky-talk
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Robyn Ribotsky
Strategic Partner Manager, Google

Robyn is a Strategic Partner Manager on Google's NA Non-gaming App Partnerships team. She is focused on building long-term partnerships, driving publisher growth, and providing users access to high quality, free content. She holds a BBA from the University of Wisconsin-Madison in Marketing.

Virality & Growth Loops are the holy grail of growth. Just imagine what growth would be like, if every user brought in more users.

During this talk, Ward will discuss why it's so hard to replicate the success of the early referral programs from Dropbox, PayPal & AirBnB, what makes the difference between success and failures, and discuss his step-by-step framework to find the most successful growth loops in your product & build that virality into your products.


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Ward van Gasteren
Growth Coach at Grow with Ward

Ward van Gasteren is the founder of Grow with Ward, where he works with scale-ups & corporates, like TikTok, Deliveroo, Cisco, and more, to build their internal teams & processes for systematic, sustainable growth.

As an educator, he makes growth accessible to starting growth practitioners through growwithward.com, has created several growth hacking courses & is the author of the book 'Growing Happy Clients'.

Your company’s options for optimizations along the entire user journey are unlimited and many companies stumble into the field of experimentation without a plan or a reasonable roadmap for an effective CRO program.

In this workshop, Jan will offer a hands-on framework and break down the entire customer journey into 8 fundamental experiences which altogether convert a visitor into a client: the arrival experience (the first 10 seconds on your site), the search experience, the navigation experience, the information experience, the decision experience, the checkout experience, the payment experience and the support experience.

With this foundation in place, we will move to the second stage of the workshop, where all attendees, along with UX experts from VWO and its partner agency Making Science, will head into 8 separate break-out rooms. Each group will focus on one of the before-mentioned 8 experiences, pick a page of its choice, identify its deficiencies and define 2-3 ideas and hypotheses for potential experiments.

During the third stage of our workshop we will wrap up the results of our group-work and the collection of ideas that was generated before will lead us to the challenge of prioritization. We will outline a prioritization framework that has helped many clients to build CRO programs with measurable results.


jan-marks-talk
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Jan Marks
Regional Manager Europe at VWO

Jan Marks could never accept that over 95% of a digital channel's visitors walk away without buying a product or signing up for a service.

He built and managed highly effective CRO programs at companies of all sizes and verticals as SVP Customer Success at a leading CRO agency.

Jan recently joined the team of Wingify, creator of the well-known optimization platform VWO, where he is now enabling growth and customer happiness in the European Region - and wherever his expertise contributes to extraordinary digital results.

October 29

Learn the 7 steps Growth Framework we used to 7X our Laundry Startup and turn a small player into an official Facebook case study using Growth Hacking Methodologies.


nelio-leone-talk
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Nelio Leone
Founder at UrbanMonks.io

In 2014 I left a corporate marketing career at L'Oreal to join a random startup. I was their first "Marketing Guy".
That random startup, Careem, was recently acquired by Uber for $3.1B Becoming the 1st Tech Unicorn of Middle East and Africa.
Then I joined 2 friends to help them grow their laundry app, Washmen.
In 14 months, we grew Washmen by more than 5X with IG Stories. That explosive growth led to a multi-million dollar Series B and Facebook even created a case study about us. Since then I’ve been working in the Tech Ecosystem worldwide.
From the U.S to Kenya, from Mexico to Saudi, from Denmark to the U.K I’ve been helping founders “crack” their growth strategy.
Currently keeping busy building UrbanMonks a Growth Studio with the world’s top 1% of growth experts in the scene.
Think of us as the "Github of Growth" ;)

In this talk, we will be going over 3 underlying drivers that impact how and why leads convert, as well as sharing 5 high-impact strategies that you can use to get more leads today.


sina-fak-talk
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Sina Fak
Head of Optimization & Business Intelligence at ConversionAdvocates

We live in a world where businesses are capturing more data than ever before but only getting a fraction of its potential value. This is the gap the team at ConversionAdvocates and I are working to fill.

Since 2013, we’ve been using advanced data analysis, customer research, and experimentation, to translate complex data into actionable business intelligence that drives growth.

Our team is passionate about helping businesses get more value from all of the beautiful abundant data they are capturing. Learn more about what we do at https://conversionadvocates.com and feel free to connect with me on LinkedIn.

GrowthOps is probably Volvo Cars first ever growth team. The team is led by Guilherme Gomes who, since a year ago, has been given the mission to lead the commercial operations for Volvo’s Online Business in the Nordics - including Volvo’s home land Sweden - not as a traditional commercial organization, but actually as a growth organization, applying and experimenting multiple growth hacking strategies, processes and principles.

In this talk, Guilherme will introduce us to two other GrowthOps team members Maja Arvidsson and Vincent Tollesson, and together they will walk us through their journey and routines, and a few “unclassified” experiments they’ve done that we believe can inspire anyone to also start pivoting traditional commercial organizations into growth teams.


guilherme-gomes-talk
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Guilherme Gomes
Commercial Growth Lead, Nordics - Global Online Experience at Volvo Cars

Guilherme is the creator and lead of GrowthOps, a team responsible for driving growth of Volvo Cars online business in the Nordics (Sweden & Norway). The team merge multiple growth hacking methodologies with traditional commercial operations and has subscription service as its core offer. During his time at Volvo Cars, Guilherme has also worked as Senior Commercial Transformation Strategist and Innovation Manager being part of Volvo Car's "moonshot" innovation team (H3 Innovation). Before joining the giant automaker, Guilherme has spent 7 years doing all-things-growth in different Swedish startups in Sweden and in the US, working mostly with digital marketplaces in online dating, music distribution, and sports live-score.


maja-arvidsson-talk
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Maja Arvidsson
Commercial Growth Manager, Nordics - Global Online Experience at Volvo Cars

Maja is a curious engineer and entrepreneur who founded her first online sales startup, Adrenalina.nu, already as a student. The ecommerce offers cases for allergy medicines that helps people know how to act and medicate in case of allergic reactions. Since launch, its products have helped increase the sense of safety for people with allergies, and persons in their surroundings, in several countries. After finalizing her master studies in Industrial Engineering & Management, Maja joined the Volvo Cars Global Graduate Program and quickly fell in love with the high pace of working with the Care by Volvo offer. Now she is leading data driven experiments at GrowthOps Team in the Nordics.


vincent-tollesson-talk
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Vincent Tollesson
Commercial Growth Manager, Nordics - Global Online Experience at Volvo Cars

Vincent is a strategist working with commercial growth at Volvo Cars. His focus is to support the company’s digital transformation through business model innovation to accelerate its growth. Vincent holds a master in Innovation and Industrial Management and has previously been working as an innovation manager experimenting with moonshots and in Asia with market implementation projects for Volvo Cars.

Maja Voje is an internationally established growth consultant that gets 1/3 of consulting business leads from referrals and she makes nearly 40% of her yearly income via affiliates, referrals, and info products aka passive income.

She will talk you through six of her greatest wins and fails when she is crafting referrals and affiliate programs in her consulting business and online courses. Grab your notebook and fuel your passive income game.


maja-voje-talk
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Maja Voje
Founder at GrowthLab

Maja Voje is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. As a lecturer, she participates in one of the best-selling online courses at the Udemy online classroom, which has already been taken by more than 51,000 international students. As a consultant, she has helped develop growth strategies and build growth teams for more than 300 American, German, Austrian, Swedish, Belgian, Dutch and Slovenian companies operating in international markets. In her career, she has helped several companies invest up to 10-25 million and scale from 20 million to 60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade. Now she is leading data driven experiments at GrowthOps Team in the Nordics.

Get the step-by-step playbook Jim Huffman used to grow his growth marketing consultancy to 7 figures. In the workshop, he'll cover the process he uses to run growth, the frameworks and tactics he uses to get results for clients, how he goes to market to acquire customers, his approach to positioning, pricing, and much more.


jim-huffman-talk
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Jim Huffman
CEO at GrowthHit

CEO of GrowthHit, a growth marketing agency. Best-selling author of The Growth Marketer's Playbook. Host of the "If I Was Starting Today" Podcast.

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